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Advertising agency Grey London has created some cloyingly cute ads for McVitie’s, the number one biscuit baker in the United Kingdom.
These series of three 30-second spots feature their popular digestive biscuits, chocolate digestive biscuits and Jaffa cakes.
Using a Pembroke Corgi pups, British Shorthair kittens and a cheeky Tarsier to illustrate that sweet feeling of taking a bite of one of their biscuits, the strapline ‘Sweeet’™ captures the emotion perfectly.
The ads are directed by award-winning director Owen Trevor, and set to a old British TV show theme tunes, emphasizing that feel-good factor.
Watch the three ads below:
[via Little Black Book]
Advertising agency Grey London has created some cloyingly cute ads for McVitie’s, the number one biscuit baker in the United Kingdom.
These series of three 30-second spots feature their popular digestive biscuits, chocolate digestive biscuits and Jaffa cakes.
Using a Pembroke Corgi pups, British Shorthair kittens and a cheeky Tarsier to illustrate that sweet feeling of taking a bite of one of their biscuits, the strapline ‘Sweeet’™ captures the emotion perfectly.
The ads are directed by award-winning director Owen Trevor, and set to a old British TV show theme tunes, emphasizing that feel-good factor.
Watch the three ads below:
[via Little Black Book]