To help reduce the carbon footprint of wine bottles, California-based packaging company Ecologic Brands and winery Truett-Hurst have teamed up to design bottles that are made from recycled cardboard.
Called ‘PaperBoy Wine’, it comes in the standard Bordeaux wine bottle shape with plastic liner on the inside. Compared to glass bottles, it has a 67% smaller carbon footprint.
In an interview with Fast Co.Design, CEO Phil Hurst said, “Campers, hikers and fishermen can carry this lightweight package and enjoy premium wine from a 750-mL bottle almost anywhere, collapsing it when finished for return to a recycling site.”
At only 1.9 pounds when filled, the environmentally friendly bottles are “85% lighter than traditional glass bottles”. They also help save diesel during shipping.
The concept of the bottle came from designer Kevin Shaw of packaging design firm Stranger & Stranger. He coined the brand name and created the branding art, which includes a “20s-style cartoon of a jolly little paperboy”.
Would you have any qualms drinking wine poured from a paper bottle?
[via Fast Co.Design]