[Click here to view the video in this article]
French ad agency La Chose has created a simple and direct drink driving ad for road safety organization Association Victimes et Citoyens that puts a sombre spin on the ‘same old song’ metaphor.
Filmed in a single take, the ad shows a playing vinyl record player that reveals snatches of conversation, a running engine motor, screeching brakes, and a car crash. As the ad zooms in, it’s obvious where the story is going, and the skips in the audio build suspense in the lead-up to the inevitable conclusion.
Subdued yet powerful, the lack of dialogue and graphic footage further drives home the grave message: drink driving never ends well.
“It’s always the same old song when we come to this topic. Instead of shocking the concerned audience, our wish was to deliver an adapted message which would be shared and understood,” said La Chose founder Pascale Gregoire.
The agency came up with an unusual way to promote the PSA–it made 300 copies of the record and mailed them to journalists.
Watch the ad below.
[via Adweek, The Denver Egotist and AgencySpy, video via Association Victimes et Citoyens]
French ad agency La Chose has created a simple and direct drink driving ad for road safety organization Association Victimes et Citoyens that puts a sombre spin on the ‘same old song’ metaphor.
Filmed in a single take, the ad shows a playing vinyl record player that reveals snatches of conversation, a running engine motor, screeching brakes, and a car crash. As the ad zooms in, it’s obvious where the story is going, and the skips in the audio build suspense in the lead-up to the inevitable conclusion.
Subdued yet powerful, the lack of dialogue and graphic footage further drives home the grave message: drink driving never ends well.
“It’s always the same old song when we come to this topic. Instead of shocking the concerned audience, our wish was to deliver an adapted message which would be shared and understood,” said La Chose founder Pascale Gregoire.
The agency came up with an unusual way to promote the PSA–it made 300 copies of the record and mailed them to journalists.
Watch the ad below.
[via Adweek, The Denver Egotist and AgencySpy, video via Association Victimes et Citoyens]