‘Primal Skin’ is makeup collection by Annemiek van der Beek that’s been packaged to appeal to image-conscious, modern men.
Designed to “camouflage small imperfections in the complexion and accentuate the eyes”, the collection comes with foundation and powder in five different colors, eye pencil in ‘stone black’ or ‘coal black’, and eye shadow in three different shades of gray.
“These days men are using more cosmetic products than before and even makeup is a more common topic,” van der Beek told Dezeen. “For women wearing makeup is a daily ritual and for them it’s much easier to use and buy it because of the big range of products. This new branding experience makes makeup accessible for the modern man.”
Packaged in minimal, black aluminum boxes, the cosmetics are made from natural ingredients such as coal, clay and mineral stones.
van der Beek presented ‘Primal Skin’ as part of her graduation show at the Design Academy Eindhoven.
[via Dezeen and Annemiek van der Beek]