The World Olympians Association has unveiled a new logo and identity at the Olympic Park in Sochi. For the uninitiated, this association represents living Olympians and works to benefit all of them.
According to the press release, the new logo aims to showcase what the association has accomplished in last two years, as well as revitalize and renew the International Organization for Olympians' sense of purpose.
Apart from the more obvious changes, like separating the torch from the symbolic five rings, Brand New stated that the logo is “cleaner and easier to read, has less vector points per square inch, nicer typography, and better overall size relationships among all the elements.”
What do you think of this new logo?
How the logo looks like on a business card.
[via Brand New]