[Click here to view the video in this article]
In 1964, legendary graphic designer Lou Dorfsman—who was responsible for every aspect of CBS’s graphic identity for 40 years—created the “Gastrotypographicalassemblage”, a wall installation that is the “world’s largest modern typographic artwork”, with the help of his friend Herb Lubalin.
Installed on a wall at CBS in Manhattan, this 35 feet long typographic mural is made up of 1,650 individually carved letters that spell out dozens of food-related words, including culinary expressions and objects.
When the CBS building was sold in 1989, this awesome work of art was unceremoniously discarded—fortunately, it was saved from destruction by its creator and designer Nick Fasciano, who stored it in a basement for 23 years.
Recently, the “Gastrotypographicalassemblage” was taken out of storage and recreated at the Hudson Valley campus of The Culinary Institute Of America—typography and food lovers can once again admire this unique installation.
Watch the video below to learn more about the artwork’s history and eventual reintroduction into public life.
[via The Fox Is Black]
In 1964, legendary graphic designer Lou Dorfsman—who was responsible for every aspect of CBS’s graphic identity for 40 years—created the “Gastrotypographicalassemblage”, a wall installation that is the “world’s largest modern typographic artwork”, with the help of his friend Herb Lubalin.
Installed on a wall at CBS in Manhattan, this 35 feet long typographic mural is made up of 1,650 individually carved letters that spell out dozens of food-related words, including culinary expressions and objects.
When the CBS building was sold in 1989, this awesome work of art was unceremoniously discarded—fortunately, it was saved from destruction by its creator and designer Nick Fasciano, who stored it in a basement for 23 years.
Recently, the “Gastrotypographicalassemblage” was taken out of storage and recreated at the Hudson Valley campus of The Culinary Institute Of America—typography and food lovers can once again admire this unique installation.
Watch the video below to learn more about the artwork’s history and eventual reintroduction into public life.
[via The Fox Is Black]