[Click here to view the video in this article]
The ad agency Ogilvy & Mather New York has come up with a fun way to advertise for construction vehicles.
Part of its “Built For It” campaign, the agency took five Caterpillar construction vehicles and got their drivers play a game of Jenga. The set was made of 27 blocks that weighed 600 pounds each.
The agency initially called the game “Stack” as it did not want to get sued, but the folks at Jenga allowed them to use the game’s official name.
Do you think that the wooden block tower would topple, or are these drivers too skilled to beat?
Watch the video below and have a look at what went on behind the scenes.
[via Fast Co Create and Update Or Die]
The ad agency Ogilvy & Mather New York has come up with a fun way to advertise for construction vehicles.
Part of its “Built For It” campaign, the agency took five Caterpillar construction vehicles and got their drivers play a game of Jenga. The set was made of 27 blocks that weighed 600 pounds each.
The agency initially called the game “Stack” as it did not want to get sued, but the folks at Jenga allowed them to use the game’s official name.
Do you think that the wooden block tower would topple, or are these drivers too skilled to beat?
Watch the video below and have a look at what went on behind the scenes.
[via Fast Co Create and Update Or Die]