To combat bullying, Singapore-based society Coalition Against Bullying for Children and Youth (CABCY) has launched an animated film that gets shorter every time it is shared.
Titled ‘Share It to End It’, the video tells the story of a boy who is being bullied in school. Originally 100 seconds long, it gets shorter by a millisecond with each share on Facebook.
According to the film’s description, the idea is to make others aware about bullying, and by talking about it, it will help end the problem.
Currently, it has been shared 9,851 times. It was created with the help of JWT Singapore.
Click here to watch and share the film.
[via Creativity Online and Share It to End It]