9 April 2014

A Fascinating Peek Into The Vintage Branding Design Manuals Of Famous Companies





Publishing house Unit Editions has released Manuals 1: Design & Identity Guidelines, “the first comprehensive study of corporate identity design manuals”—it contains 20 case studies from the 1960s to the early 1980s, a period that some have dubbed the golden age of identity design.



The manuals featured in the book belong to well-known institutions and corporations such as German airline Lufthansa, the New York City Transit Authority, the American Broadcasting Company (ABC) and NASA.



Each vintage branding manual has been lovingly photographed and presented in a reader-friendly format that would allow you to easily peruse these outstanding examples of information design.



With a foreword by the legendary Massimo Vignelli, this book would look right at home on the coffee table of a graphic design lover—you can purchase it here.







































[via Unit Editions]