[Click here to view the video in this article]
To dissuade drivers from speeding, The Belgian Road Safety Institute collaborated with Belgian agency 20something, inviting six "speed demons" to their own funerals.
In this “Go For Zero” campaign, these drivers were under the impression that they were going to meet up with a friend—however, that changed when they entered the funeral parlor.
Held in French and Dutch, the loved ones of these drivers delivered touching eulogies, giving them a reality check.
This video quickly went viral, and racked up over 2.7 million views—it looks as though this road safety message has resonated with many people.
Watch this moving video below.
[via The Inspiration Room]
To dissuade drivers from speeding, The Belgian Road Safety Institute collaborated with Belgian agency 20something, inviting six "speed demons" to their own funerals.
In this “Go For Zero” campaign, these drivers were under the impression that they were going to meet up with a friend—however, that changed when they entered the funeral parlor.
Held in French and Dutch, the loved ones of these drivers delivered touching eulogies, giving them a reality check.
This video quickly went viral, and racked up over 2.7 million views—it looks as though this road safety message has resonated with many people.
Watch this moving video below.
[via The Inspiration Room]