Hailing from Chennai, India, graphic designer Arun Raj has created a series of minimalistic typographic posters which illustrates the meanings of each word.
For example, the word “sinking” is half submerged in the background, while the letter “I” in the word “hide” attempts to conceal itself behind the letter “H”.
This cleverly designed series shows that one can get a point across subtly.
View the rest of these illustrations below.
[via Da Penguin Ninja Tumblr]