5 August 2013

In Ads: ‘People Who Love To Read’ VS ‘People Who Don’t’

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Brazil-based creative agency Filadélfia created a couple of poster ads, for Floriano Bookstore, that show the difference between people who love to read and people who don’t.



Tagged with the line “For real reading lovers.”, the simple and subtle posters juxtapose the results of what those of the two camps would do, when caught in the same situation.



Click to view enlarged version



Click to view enlarged version





[via Ads of the World]